A Bit About Us

SumoStory uses data science to shake up the PR industry.

Our algorithm matches journalists’ interests with exciting new startups, streamlining the pitch process.

The result? Press coverage for startups. Relevant leads for journalists. All at a fraction of the cost.


Founded by

Chris Chong


SumoStory's founder is Chris Chong, an entrepreneur and former journalist. Chris co-founded Groupon in Singapore and managed its marketing, communications and PR departments from 2010-2014.

He is a former Social Media Editor at the South China Morning Post, Hong Kong's oldest newspaper. He actively mentors entrepreneurs and has advised for venture builders and VCs.